About me

I’ve been immersed in the automotive industry for several years, with roots that go back to the golden era of print — when Primedia ruled the magazine racks with iconic titles like Hot Rod Magazine, Super Street, Motor Trend, and Petersen’s 4-Wheel & Off-Road. Remember those things called magazines? Yeah, I was part of that era and beyond. 

As the industry shifted into the digital age, I adapted quickly — leading, creating, and executing full-scale marketing campaigns that not only grabbed attention but built lasting followings and drove real engagement. My background is rooted in automotive marketing, specializing in taking campaigns from concept to completion — blending creativity with execution for maximum impact.

I’ve had the privilege of working with top-tier aftermarket brands like Smittybilt, Pro Comp, Method Race Wheels, Rough Country, FUEL Wheels, and FOX, among others. Whether it’s launching a product, building a brand presence, or creating buzzworthy content, I know how to get it done.

With a career that spans respected names like Primedia, Source Interlink, 4 Wheel Parts, and Hoonigan Industries, my portfolio is deep — too much for one page, honestly — but rest assured, I bring experience, results, and a passion for making sure your brand gets the attention it deserves.