Website & E-Commerce Channel Manager

Job Description

Company Overview:
At K&N Engineering, we don’t just sell performance air filters—we fuel a passion for automotive excellence. Since 1969, we’ve been the trusted brand for enthusiasts looking to push the limits of their vehicles. Our website is more than an online store—it’s the digital heartbeat of our brand, connecting customers to high-performance products, technical expertise, and a best-in-class shopping experience.

We’re looking for a Website & E-Commerce Channel Manager to drive the strategy, performance, and growth of KNFilters.com and our direct-to-consumer (DTC) business. This role will be responsible for ensuring our website functions as a high-performing digital sales channel, optimizing user experience, driving conversions, and aligning web initiatives with broader marketing and sales objectives.

Key Responsibilities:

• E-Commerce Revenue Growth: Own the development and execution of strategies to grow website revenue & increase conversion rates while improving customer retention through website enhancements like user experience, merchandising, and personalization.  Own delivery of DTC K&N revenue targets.


• Website Performance & Strategy: Own the roadmap for KNFilters.com, optimizing navigation, product pages, and the overall customer journey to maximize engagement and sales.


• Content & Merchandising: Oversee the style and consistency of product listings, descriptions, and digital merchandising to enhance discoverability, cross-sell opportunities, and storytelling aligned with K&N’s brand.


• Marketing & Campaign Integration: Collaborate with digital marketing, paid media, and email teams to ensure promotions, product launches, and seasonal campaigns are seamlessly executed on the website.


• SEO & Traffic Growth: Work with internal and external SEO teams to improve organic search rankings, drive qualified traffic, and increase visibility for key products and categories.


• UX & Conversion Rate Optimization (CRO): Continuously test and refine website elements, such as landing pages, checkout flows, and product pages, to enhance user experience and drive higher conversion rates.


• Data & Analytics: Utilize website analytics, heat mapping, and A/B testing to gain insights on user behavior and make data-driven decisions that enhance performance.


• Site Operations & Vendor Management: Work with developers, agencies, and platform partners to ensure a seamless and secure shopping experience, troubleshooting issues and implementing enhancements.


• New Technologies & Innovation: Stay ahead of e-commerce trends, evaluating and implementing new features, tools, and integrations that improve the customer experience and business performance.

Qualifications

Qualifications & Experience:

• Education: Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.


• Experience:
  
  
  
  • 5+ years in e-commerce or digital marketing, with direct experience managing a website or online sales channel.
  
  
  • Proven track record of increasing website sales and improving conversion rates in a consumer product or automotive-related industry.
  
  
  • Experience in Shopify, Magento, BigCommerce, or other e-commerce platforms.
  
  
  • Strong knowledge of digital marketing, including paid media, email marketing, and SEO.
  
  
  • Familiarity with Google Analytics, traffic mapping tools, and A/B testing platforms.
  
  
  
  


• Skills & Attributes:
  
  
  
  • Sales-Driven Mindset: Deep understanding of e-commerce best practices with a focus on revenue generation, user engagement, and customer acquisition.
  
  
  • Customer-Centric Thinking: Ability to develop strategies that enhance the shopping experience and increase customer lifetime value.
  
  
  • Analytical Approach: Comfortable making data-driven decisions, using insights to drive optimizations and improvements.
  
  
  • Collaboration & Communication: Strong ability to work cross-functionally with marketing, product, IT, and external partners.
  
  
  • Project Management: Experience managing website updates, launches, and initiatives with attention to detail and deadlines.
  
  
  
  

 

Why Join K&N?

At K&N Engineering, we thrive on performance, innovation, and delivering an unmatched customer experience. As Website & E-Commerce Channel Manager, you’ll have the opportunity to shape our digital presence, elevate the online shopping experience, and contribute to the legacy of a brand that’s synonymous with performance.

If you’re passionate about driving e-commerce growth, optimizing digital experiences, and working with a brand that lives and breathes high performance, we want to hear from you.

 

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.