Sr Director of Sales, Retail

Job Description

The Senior Director of Sales-Retail will be responsible for leading the execution of the RealTruck brands retail channel strategy to optimize and deliver profitable growth. This position will be responsible for developing and executing strategies for all consumer facing channels including Amazon, Automotive Retail, Big Box/Mass Merchant, and other marketplaces driving both near and long-term revenue and EBITDA goals. This position will execute cross-functional strategies to improve customer engagement, and advocacy for our retail channel which is all based on a deep foundation of customer insights and analytics. This position will also lead and mentor a team of ~10 people, work closely with the product and marketing teams, and manage related P&L/margin targets.

CORE FUNCTIONS

·       Provide sales leadership through development and execution of channel strategies to achieve sales goals.

·       Analyze in-market performance and translate that into appropriate actions to drive growth.

·       Execute all promotional activity in collaboration with marketing and other channel leaders.

·       Negotiate all retail customer pricing and terms to ensure it meets both gross margin and EBTIDA targets.

·       Lead the creation, development, and maintenance of the complete product offering in existing and targeted accounts.

·       Lead in-store retail merchandising (POG) for product assortment in collaboration from marketing.

·       Identify and create digital solutions for complex product fitments for key customers.

·       Compile and review sales data and react rapidly to changing trends or new opportunities.

QUALIFICATIONS & REQUIREMENTS

Education and Experience

·       Bachelor’s degree required; MBA preferred.

·       12+ years of experience in digital channels including Amazon and experience with Specialty Retailers, Farm Fleet, Mass Retailers and Automotive Retail a plus, including 7+ years of management experience required.

·       Track record of successfully leading initiatives that require partnership and alignment with cross-functional teams.

·       Prior management and execution of profitable digital marketing spend experience.

Skills, Abilities, and Knowledge

·       Skilled in Microsoft office, including Excel and project management solutions.

·       Skilled in identifying new trends and opportunities and translating findings into executable sales strategies.

·       Ability to effectively communicate and present to C-Suite.

·       Ability to offer a fresh perspective from a deep understanding of consumer insights and execute strategic change.

·       Ability to successfully lead a team of direct reports.

Travel

·       Occasional travel will be required; 20-25%. 

SUPERVISOR RESPONSIBILITIES

·       Manager+: Plans, organizes, evaluates, and directs the employees within the department function. Has direct reports.

PHYSICAL REQUIREMENTS

·       This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.

Physical Activities

·       This position is subject to the following physical activities: talking, hearing, and the use of hands, wrists, or fingers in repetitive motions.

Visual Acuity

·       The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.

Working Conditions

·       This position operates in a professional office environment or may operate remotely from home office. This role routinely uses standard office equipment. 

About RealTruck 

RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 6,000+ associates operate from 35+ facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 1,000 patents and pending applications. The company’s omni-channel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships.