Product Development Coordinator II

Job Description

Are you an off-road enthusiast looking for an exciting role to put forth your skills with the best of the best in the offroad industry?


Baja Designs is located in San Marcos, CA and is well known for revolutionizing the off-road industry with leading lights along with precise power distribution systems for off road vehicles, agriculture equipment, etc.


Performance lighting solutions from Baja Designs have been at the forefront of off-road lighting for 30+ years. We specialize in LED light bars, LED auxiliary lights, the world’s first laser and auxiliary lights, as well as recently adding sPOD precision power distribution systems to the Baja Designs family. We have a solution for every rider, driver, and adventurist including ATV, Motorcycle, Adventure Bike, agricultural, marine and heavy equipment.


Why Work with Us?
The 6 Core Values at Baja Designs:

• Respect- Everyone is a priority.


• Accountability- Regardless of title, we are all responsible for our performance, words, and actions.


• Personal + Professional Growth- Support each other’s individual growth so we grow as a team.


• Teamwork- We contribute & collaborate in a positive manner.


• Clear + Honest Communication- Our effective communication leads to our success.


• Work/Life Balance- We work to live, not live to work.

Baja Designs Mission Statement
“We Manufacture industry-leading solutions that inspire off road and automotive enthusiasts alike to explore the unknown. We stay on the cutting edge through best-in-class performance, craftmanship, consumer engagement, and providing meaningful solutions.”

Baja Designs is proud to be an equal opportunity employer. Baja Designs recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.


What you can look forward to as a Baja Designs employee
We offer competitive pay and a comprehensive benefits package including health insurance; employer paid dental, vision, disability, life, and AD&D; 401K with a generous company match; tuition assistance; holiday, vacation and paid sick time; casual work environment, and much more!


About the Role
We are seeking a seasoned and forward-thinking Product Development Coordinator to lead new Baja Designs and sPOD product development projects across the automotive, motorcycle (dual sport, adventure, and street), and powersports segments. This is a high-impact role responsible for identifying emerging trends, building business cases, and steering product development efforts from concept to commercialization. This position will work with senior management to independently manage project execution and provide mentorship to employees within Product Development and Engineering. The ideal candidate will be a proactive industry expert with a proven ability to dictate strategy through unknowns, collaborate across departments, and execute complex development projects with minimal oversight.


Key Responsibilities:

• Strategic Market Analysis: Proactively research and evaluate industry (automotive, powersports, moto, industrial) trends, technologies, and competitor activity to inform new product strategies and long-term roadmap decisions.


• Opportunity Identification: Champion the creation of strategic business cases for new product platforms and Vehicle Specific Kits, leveraging data insights, voice of customer, and market forecasts to justify investments.


• Revenue Forecasting & Management of Product Performance: Apply forecasting methodologies to predict product performance by working with Operations & Planning groups to identify growth opportunities based on take rates, historical performance, and market gaps.


• Cross-Functional Leadership: Lead cross-departmental collaboration with Engineering, Sales, Marketing, Production, and Technical Support to ensure timely and successful product development and launch.


• Project Governance: Own the full product development lifecycle - setting timelines, defining milestones, holding stakeholders accountable, and managing deliverables across multiple projects in parallel. For smaller projects, work independently to turn project requirements into designs that are manufactured and launched without pulling resources from higher priority projects.


• Technical Process Oversight: Guide the creation and accuracy of part numbers, BOMs, pricing structures, and product specifications in collaboration with Engineering and Operations teams.


• External Engagement: Cultivate and manage relationships with customers, OEM partners, and industry contacts to secure vehicles and feedback for development purposes.


• Continuous Improvement: Maintain and improve SOPs to reflect best practices and evolving standards within the Engineering and Product Development team. Review Product Development deliverables and provide mentorship on areas of improvement.


• Product Line Maintenance: Ensure compatibility databases and website product pages are consistently updated with current year, make, model information.

Requirements & Qualifications:

• 5+ years of experience in product development, project management, or a combination thereof, preferably in the lighting, power/accessory management, automotive, or powersports industries.


• Strong background in market analysis, product strategy, and cross-functional leadership.


• Bachelor's degree in Engineering, Business, or related field.


• Proven success in launching complex technical products or vehicle accessories.


• Strong business acumen with the ability to assess ROI and strategic value of proposed products.


• Skilled in Microsoft Office (especially Outlook, Excel); experience with ERP systems (NetSuite preferred); experience with work management software (Monday, Jira, Asana).


• Superior communication and presentation skills. Must be able to organize and lead productive meetings, communicate professionally via email, and provide insightful updates and questions.


• Passionate about automotive, powersports, power/accessory management, and high-performance lighting systems.


• Comfortable with occasional travel (~10%) and flexible work hours based on testing or industry events.

 
Pay Range:
$70,000 - $90,000 commensurate with experience


What’s next?
If you fit the qualifications, we’re looking for this opportunity, you’ll be contacted to schedule a phone interview to further discuss your expectations and goals you have!


To learn more about us, please visit our website atbajadesigns.com.

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About Baja Designs

Please note that some job postings are for sister companies within the Bestop Family of Brands... Baja Designs manufacture industry-leading solutions that inspire off road and automotive enthusiasts alike to explore the unknown. We stay on the cutting edge through best-in-class performance, craftsmanship, consumer engagement and providing meaningful solutions. For 30+ years Baja Designs has engineered revolutionary ways to stay at the forefront of automotive lighting. The first product developed was a Dual Sport kit that made a pure off road motorcycle minimally street legal. This intimate knowledge of motorcycle electrical capabilities led to a natural evolution to engineer the first HID motorcycle race light. Founder and engineer Alan Roach was an avid Baja 1000 motorcycle racer who was able to fine tune a motorcycle’s limited light optics to maximize rider comfort, speed and safety. As a result, BD lights have won every professional and amateur motorcycle and ATV Baja 1000 class for over 15 years. Moving forward to today, Baja Designs is on the forefront of lighting technology. Being mainly an aftermarket product we are able to adapt to the newest technologies in a matter of weeks instead of years. This has attracted the attention of everyone from the US Special Forces, foreign countries and some of the fastest racecar drivers in the world. We design the highest performing lights that will stand the test of time and through the harshest environments, so your light is there when you need it.