Parts & Accessories Sales Operations & Communications Lead

Job Description

Duties and Responsibilities:

• Create, execute, manage and monitor P&A Division’s sales and promotional programs for dealers and consumers to maximize profits through sales strategies
  
  
  
  • Managing updating and monitoring all existing seasonal stocking programs as well as the K-Loyalty Program
  
  
  • Develop, execute, implement and manage new additional wholesale and retail programs on an ongoing basis to increase dealer and consumer sales
  
  
  • In-store merchandising and promotional material
  
  
  • Packaging and branding
  
  
  • Dealer and retail based product training
  
  
  
  

• Create, execute and manage all Parts & Accessories kitting projects including but not limited to:
  
  
  
  • Oil change kits and winch kits
  
  
  • Establish company margins and profits to achieve sales goals
  
  
  • Analyze sales history and provide sales forecast by part number / model
  
  
  
  

• Create analytics to review program performance, provide reporting and provide suggestions for future enhancements
  
  
  
  • Build analytical data needed to measure program success
  
  
  • Compile and distribute financial and statistical information to report results to management
  
  
  • Conduct research and analyze competitive data
  
  
  
  

• Serve as lead coordinator for P&A Division business development projects and programs including but not limited to:
  
  
  
  • Dealer merchandising and product training proposals
  
  
  • Continual product categories refresh & re-launch (products, branding, merchandising, sponsorships, etc.)
  
  
  • Data syndication of Parts & Accessories product attributes to affiliated web partners and dealers
  
  
  • Develop and manage Commercial/Fleet dealer drop-ship terms, conditions and web/intranet interfaces
  
  
  • Call center and sales force management software implementation
  
  
  • Communicate effectively as a liaison with internal and external customers/dealers/vendors regarding current and future initiatives and distribution details
  
  
  
  

• Create new marketing opportunities for the Parts & Accessories division including but not limited to:
  
  
  
  • Interfacing with the Vehicle Sales and Marketing Groups
  
  
  • Establish P&A specific social and digital marketing initiatives to drive sales
  
  
  • Maximizing the P&A presence at key consumer and dealer events
  
  
  
  

• Manage all P&A bulletins and program announcements (create, develop, route, proofread and post)


• Additional projects as determined on an ongoing basis

Education and Experience:

• A Bachelor’s Degree in a business related major required; M.B.A preferred


• 5+ years of experience in power sports, automotive, corporate sales and/or marketing preferred

Qualifications:

To perform this job successfully, you must be able to perform each essential duty satisfactorily.  The items listed below are representative of the knowledge, skill, and/or ability required:

• Exhibits excellent oral and written communication skills.


• Strong data gathering and analytical skills


• Demonstrates the ability to successfully prioritize and organize multiple, competing tasks.


• Extremely detail and deadline oriented.


• Brings positive energy and enthusiasm to group or team efforts.


• Solid knowledge and experience working with Microsoft's Word, Excel, PowerPoint and Access software.