Marketing Director

Job Description

We are seeking a dynamic and visionary Director of Marketing to shape and lead our marketing strategy across all channels. In this pivotal role, you will build and execute high-impact campaigns, create memorable branded experiences, and drive digital growth initiatives that boost brand awareness, online sales, and audience engagement.

The ideal candidate is both a creative storyteller and a data-driven strategist, someone who thrives on innovation, stays ahead of digital commerce trends, and delivers cohesive campaigns that captivate customers and fuel company growth.

Key Responsibilities

Strategic Leadership & Planning

• Develop and execute a comprehensive marketing and e-commerce strategy aligned with company goals to strengthen brand positioning and accelerate growth across retail and online channels.


• Collaborate cross-functionally with sales, product, e-commerce, and IT teams to ensure a cohesive go-to-market approach.


• Identify market trends, competitive insights, and customer behaviors to inform marketing initiatives, product positioning, and online experience optimization.


• Lead the re-platforming and optimization of e-commerce websites in partnership with internal and external teams, ensuring design, functionality, and user experience drive engagement and sales


• Manage and optimize the marketing and e-commerce budget, including paid media, platform costs, and resource allocation.

Digital, Brand & Campaign Leadership

• Direct the creation and execution of integrated marketing campaigns across digital (SEO, SEM, PPC, email, social, affiliate), print, and event channels to maximize reach and conversions.


• Oversee site performance and conversion rate optimization (CRO) efforts, including A/B testing, personalization, and mobile optimization.


• Ensure brand consistency across all communications, digital experiences, and customer touchpoints.


• Partner with merchandising and product teams to align promotions, product launches, and online offerings with customer demand and retail strategies.

Team Leadership & Development

• Lead, mentor, and develop a multidisciplinary marketing and e-commerce team, including digital, creative, and analytics professionals.


• Foster a collaborative, innovative, and results-driven culture with a focus on growth, experimentation, and continuous improvement.

Analytics & Performance Measurement

• Leverage web and marketing analytics tools (Google Analytics, Adobe Analytics) to monitor site performance, user behavior, campaign effectiveness, CAC, ROI, and revenue contribution


• Produce regular reporting for executive leadership with actionable insights and recommendations.


• Continuously analyze customer acquisition, retention, and revenue metrics to optimize strategies for maximum impact.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).


• 7+ years of progressive marketing experience, with 3+ years in a leadership role, ideally including digital marketing and e-commerce management experience.


• Proven success in developing and executing integrated campaigns that drive measurable results across online and offline channels.


• Expertise in digital marketing tools, e-commerce platforms (Adobe Commerce/Magento preferred), SEO/SEM, and analytics platforms (Google Analytics, Adobe Analytics).


• Strong leadership, communication, and problem-solving skills with a passion for innovation and results.

Preferred Skills

• Experience in retail, aftermarket automotive, or consumer goods e-commerce.


• Familiarity with UX/UI principles, product catalog management, and personalization technology.


• Knowledge of emerging technologies such as AI-powered personalization and AR/VR marketing.


• Demonstrated ability to manage large budgets and deliver positive ROI.

 

 

We are committed to working with and providing reasonable accommodation for individuals with disabilities. Please notify the recruiter/hiring manager if you require special accommodation during the interview process. 

 

ORW | 4WP is an EEO/AA - W/V/D/M and is proud of our diverse employee population. Employment offers include a requirement for successful completion of a background investigation, including DMV Motor Vehicle Record.

We use E-Verify to determine employment eligibility for all new employees. E-Verify is a joint effort among employers, the U.S. Social Security Administration (“SSA”) and U.S. Department of Homeland Security (“DHS”).