Marketing Automation Specialist, Demand Generation

Job Description

Are you inspired by challenging the status quo? Do you thrive in collaborative environments that drive results? If so, Gates could be for you.

Gates is a leading manufacturer of application-specific fluid power and power transmission solutions. We push the boundaries of material science to engineer solutions that continually exceed customer expectations.

Let’s simplify it, think belts and hoses. Found in motorcycles, conveyor belts, cars, tractors, blenders, vacuum cleaners, bicycles, & 3D printers just to name a few. Because why not do it all?

WHAT TO EXPECT

As an innovation leader, we look for ambitious, forward-thinking, open-minded, and well-rounded individuals to join our global team. Located in our downtown Denver office, you will be responsible for leading and developing our marketing automation platform and performance modeling to further enhance the effectiveness of future marketing efforts.

As the Marketing Automation Specialist – Demand Generation, you will play a pivotal role in shaping and overseeing the strategic re-implementation of Marketo Engage across global regions.
Your focus will be on optimizing the marketing automation platform as a key part of the digital marketing ecosystem including establishing performance modeling and extracting actionable insights to drive revenue growth across markets.
Your fit in the organization will be reporting to the Sr. Director, Global Marketing
Key responsibilities:

Lead the planning and execution of the global re-implementation of Marketo across the global marketing organization.
Provide central coordination, administration, and support for delegated marketing automation users across the world, including building out training governance.
Develop standardized global campaign templates and guidelines that align with global marketing objectives and brand standards, while collaborating with regional marketing teams to support localization of regional campaigns. Provide ongoing support and guidance to regional teams in utilizing templates, segmentation, workflows, and lead scoring effectively to execute targeted campaigns.
Lead the design and implementation, a global B2B lead scoring model within the marketing automation platform to prioritize leads based on their engagement levels, demographics, and behavior. Continuously refine and optimize the lead scoring criteria and support regional marketing teams to gain alignment with sales objectives and maximize revenue generation.
Execute feature assessment, requirements gathering, and process documentation and lead collaboration with implementation partners, vendors, and other internal teams for continuous improvement.
Generate regular reports and dashboards to provide visibility into campaign effectiveness and contribute to data-driven decision-making processes.
Quantify marketing ROI, effectiveness and establish global performance modeling to extend standardized process globally
Maintain Oracle Sales Cloud (OSC) CRM campaigns in accordance with marketing automation platforms and OSC campaign syncs or smart campaign flow steps.
Develop and maintain key stakeholder relationships and communicate progress and evolution of the marketing automation feature roadmap.
Manage, optimize, and own integrations within the digital marketing ecosystem
 
ABOUT YOU

Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience (5+ years) in marketing automation platform administration, including campaign management, workflow automation, lead scoring and reporting.
Strong understanding of B2B lead generation strategies and lead scoring methodologies.
Exposure to tactics that are common in B2B marketing (lead generation, demand generation, CRM, web analytics, landing page design, SEO).
Exposure to relevant technology platforms in the B2B sales space (e.g. Marketo, Oracle Sales Cloud CRM, Adobe Analytics, Adobe Experience Manager).
Strong project management skills with the ability to drive initiatives from concept to execution in a cross-functional environment.
Strong analytical and problem-solving abilities, with a focus on process optimization and continuous improvement.
Demonstrated understanding of data structures, including identifying and manipulating data types, joining data sets, and aggregating data
Experience with data visualization and presentation of analysis and findings. Leveraging tools such as Tableau, Workfront, Adobe Analytics, and PowerBI is a plus.
Proactive and intellectually curious.
Demonstrated ability to learn new skills and familiarize oneself with new software and technologies.
Strong communication skills, and the ability to communicate answers to business questions to a wide audience.
Travel: up to 10% globally.
Excited to work in the office with great teammates!
Must be legally authorized to work in the United States without company sponsorship.
 

PAY & BENEFITS

Full-Time: $102,000 – $125,000
Bonus Eligible
Relocation is not provided
Medical, Dental, Vision insurance and other voluntary benefit options: benefits begin on the first day of the month immediately following your date of hire
Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days. All vacation days are accrued
401(k): 3% company contribution and additional 3% company match
Tuition Reimbursement
 

WHY GATES?

Founded in 1911 in Denver, Colorado, Gates is publicly traded on the NYSE. While we might operate in a vast amount of time zones we operate as ‘One Gates’ and have a common goal of pushing the boundaries of materials science. We invest in our people, bringing real-world experience that enables us to solve our customers’ diverse challenges of today and anticipate those of tomorrow.

While we expect the best, we also want to give you the best. That’s why at Gates we provide an environment where people can succeed from our policy of ‘Dress for your Day’ (yes – that means you can wear jeans), health club reimbursement, to your ownership of your work/life balance and more. Visit www.gates.com/careers to learn more.

WORK ENVIRONMENT

At Gates, we believe that we are better together. Proximity has been important to our success over the years as there are critical items that are simply better when done together. One of those critical items is efficient collaboration.  We cannot underestimate the power of informal conversations and connecting face-to-face with our coworkers.

While performing the duties of this job, the employee is frequently required to sit; use hands and fingers to work with objects, tools, or controls; and use office equipment including computers, telephones, and/or copiers/scanners. The employee must frequently lift and/or move up to 10 pounds.

Gates is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of race, sex, color, religion, age, disability, pregnancy, citizenship, sexual orientation, gender identity, national origin, protected veteran status, genetic information, marital status, or any other consideration defined by law.

For individuals assigned and/or hired to work in Colorado, Gates is required by law to include a reasonable estimate of the compensation for this role. This compensation range is specific to the State of Colorado and takes into account various factors that are considered in making compensation decisions, including but not limited to the candidate’s relevant experience, qualifications, skills, competencies, and proficiency for the role.

ARE YOU DRIVEN BY POSSIBILITY?