eCommerce SEO & Search Specialist

Job Description

WeatherTech Direct, LLC is seeking a well-qualified E-Commerce SEO & Search Specialist to implement on-site search strategies based on data and enhance our Search Engine Optimization (SEO) web page ranks for our online properties.

Essential Functions

• On-Site Search – Manage searched keywords, connect customer keywords to relevant content pages, optimize the search and setup search recommendation strategies for all online properties.
• Create Blog/Content recommendations – on-site content research, develop strategies with website metrics in mind, keywords research and developing link building throughout the websites 
• Keyword research – blogs, product copy, product research, page level copy, meta descriptions and on-site search.  
• SEO content ownership – optimizing content, creating campaign/audience group keywords for ad copy
• Competitive Content Analysis – digging into where we currently rank for key search terms compared to competitors and how can improve
• Manage website redirects in third party tool
• Website crawler tools management – Using content crawler analysis tools to extract data and report findings back to the eCommerce Analytics & SEO Manager
• Google Page ownership – Google Business accounts and Google Cloud
• SEO Analytics – creating reports, analyzing gaps, reporting data back to eCommerce Analytics & SEO Manager
• Website speed optimization in terms of SEO
• SEO market research – How AI is evolving in term of SEO, what is trending, future development or updates, Benchmarking, etc.  
• Develop optimization strategies to get and keep WeatherTech’s page links in the number 1 spot
• Perform other duties as assigned
• **Note, this position is not a writing position, but you would collaborate closely with the Writing Team.

Qualifications

• 2+ years of experience in a related field
• Bachelor’s Degree in Website Design/Marketing or related field required
• Proficient in using Google Analytics and tracking website changes
• Experience with SEO analytics tools (SEO Clarity, Conductor, Bright Edge, SEMrush, aHrefs, Majestic SEO, Moz, etc.)
• Previous experience with Google Search Console and Google Tag Manager
• Content Management System (CMS) experience
• Excellent understanding of website usability and best practices
• Exceptionally strong verbal, written, and interpersonal communication and collaboration skills
• Strong writing, copyediting, and proofreading skills, with an eye for detail and a style that maximizes web content usability and accessibility
• Superior organization and prioritization skills to plan and complete tasks that contribute to long range goals, with the ability to switch focus to immediate changes in a dynamic environment, all while performing at a world class level
• Self-starter and self-motivated to seek out and implement changes that benefit the company 
• Must be authorized to work in the United States

Why you’ll love working at WeatherTech

WeatherTech Direct LLC is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and clean and safe workspace. Employees are offered an array of perks including: 

• Outstanding BlueCross BlueShield of Illinois Medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance
• 401(k) plan with employer matching
• Paid vacation, holidays, and personal time