Brand Marketing Manager

Job Description

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq. 

 

 

 
Why you should join us

Not only do we provide competitive wages, you will also have access to great benefits and employee

discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and

bringing great products to our customers!

 

If this sounds like something you would love to do, and a place you want to be a part of, get in touch

with us by submitting your application. We look forward to hearing from you!

 

 

Position Summary:

 

The Brand Marketing Manager for Off-Road Suspension will enhance brand awareness and market presence for the BDS, JKS, Zone, Baja Kits, and Crawltek brands. This role involves leading a team of marketing professionals to create and implement integrated marketing strategies and campaigns that effectively connect with our target audience.

 

Position Responsibilities:

• Develops the marketing strategy in line with Fox’s objectives, sales targets and profitability expectations.


• Overall responsibility for all brand management  across all platforms and media.


• Responsible for promotional activities and trade shows, overseeing developers, advertisers, and production managers, to market products and services.


• Analyzes trends and keeps current on activity of competitors.


• Establishes project / campaign KPI’s with appropriate tracking and reporting, measuring effectiveness of marketing tools.


• Co-ordinates marketing and promotional campaigns with Sales management.


• Responsible for project and campaign marketing budgets and periodic reporting.


• Oversees creation and publication of all marketing material in line with marketing plans.


• Manages lead generation campaigns to improve results.


• Works closely with design agencies to assist with new product launches.


• Launches and oversees large scope projects with cross-functional departments and large teams


• Maintains effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.


• Analyzes potential strategic partner(s) relationships for company marketing and business-to-business opportunities.


• Provides leadership to marketing team.


• 10-25% travel involved.

 

Specific Knowledge, Skills or Abilities Required:

• Understanding of  digital marketing experiences and how to maximize the various platforms


• Project management experience


• Knowledge of competitive landscape


• Knowledge of market research and practices


• Experience collecting and analyzing data

 

Position Qualifications:

Education:

• Bachelor’s degree in Marketing or related business field experience


• Master’s degree or MBA preferred

 

Experience: 

• 4+ years’ experience in marketing communications, consulting, advertising and strategy  

 

Work Environment and Physical Requirements:

• Office Environment


• 10-25% traveling


• Ability to sit for long periods of time


• Vision abilities required to validate and enter data on computer


• Lifting 25# +

 

Disclaimer:  This list does not represent all physical demands.  Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job.  Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions. 

 

Note:  
FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.  We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs – on merit and the principles of equal employment opportunity. 
 
Fox offers an excellent compensation package and wide-ranging opportunities for professional development.  Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching.  Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.