Experienced in Event Management, Sponsorship Activations + Management, and Tradeshow Logistics. BS from California Polytechnic State University in Experience Industry Management.
Majored in Hospitality Management blended with Event Planning and Management
I meticulously organize and execute events from turnover to final bill, ensuring that all client needs are not only met but exceeded. This is achieved through detailed planning of event orders, managing on- and off-site logistics, and maintaining strong vendor relations. By fostering effective communication, I guide clients in making well-informed decisions, building trust through efficient follow-up and ensuring all relevant parties are kept up to date with any changes or updates. Additionally, I ensure all departments are prepared and aware of their roles in event execution by utilizing communication tools and facilitating productive meetings.
Developed and implemented innovative programming and Standard Operating Procedures for the Outdoor Pursuits department, tailoring them to seasonal activations such as Ski School, Helicopter Tours, and Mountain Biking. By creating and promoting programs through strategic collaborations with local vendors, we boosted revenue and cultivate strong partnerships to enhance our offerings. Additionally, I efficiently oversaw a dynamic team of over 10 associates, prioritizing seamless guest experiences during our diverse activations and ensuring smooth operations across all activities.
Collaborated to transform "Team Rugged" into a comprehensive and strategic sponsorship program by establishing and nurturing partnerships with racers, brand ambassadors, and businesses. Worked to orchestrate seamless operation of the 'Rugged Race Support' team at various races and trade shows, overseeing logistics, coordinating resources, and ensuring unparalleled support for participants. I also innovatively developed booth layouts and captivating marketing materials, which enhanced our brand presence and increased booth traffic. Additionally, I managed the financial aspects of partnerships, including the timely payment of entry fees and partnership costs for trade shows, races, and expos, optimizing budgetary efficiency. I spearheaded negotiations and collaborations with external entities, fostering strong relationships with key stakeholders and creating mutually beneficial opportunities for the organization.
