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Matt Hodgson

Creative Manager/Graphic Designer

About me

Multi-faceted and passionate professional experienced in graphic design, brand building and managing people. Solution oriented graphic designer who thrives in challenging situations and enjoys seeing projects through from concept to completion. Creative thinker with keen eye for detail, combining technical expertise and strong interpersonal skills to deliver high-quality design solutions. Comfortable working independently and in team environments, managing and collaborating with direct and indirect reports through each stage of the design process.

Education

-May 2006
Bachelor of Arts in Art
Millersville University of Pennsylvania


Work Experience

February 2016 -January 2025
Senior Creative Manager
Apex Tool Group - GEARWRENCH

Managed team of 3-5 direct and indirect reports, overseeing daily operations, project coordination, and final design approvals to ensure smooth workflows and successful project completion. Secured on time, high quality delivery of marketing materials across multi-disciplinary team. Execute all visual brand communications and integration of company mission, vision, and values.

• Branding & Design: Led design, development, and implementation of two full-scale rebrandings, including logos, packaging, marketing materials, vehicle wraps, trade show displays, and collateral for all business functions enhancing visual identity across business functions.


• Project Management: Oversaw multiple concurrent creative projects, balancing tight deadlines, budget constraints, and market requirements, delivering high-quality designs aligned with corporate goals.


Client & Stakeholder Presentations: Delivered weekly and monthly presentations of creative work to internal teams, external customers, and global leadership, showcasing design progress and ensuring alignment with business objectives.


Strategic Collaboration: Partnered with product managers and senior leadership to define and execute strategies that met both business and customer needs.


• Quality Control & Brand Consistency: Upheld adherence to brand standards, overseeing proofing and quality control for all finalized artwork across team, maintaining consistency across projects.


• Partnership Support: Executed creation and management of all visual content across multiple platforms driving brand consistency and engagement for diverse range of motorsports partners.


• File Management & Archiving: Developed and implemented streamlined file archiving system that provided easy access to working files for external customers and international affiliates.

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