I am a dynamic leader, communicator, and problem-solver passionate about helping businesses thrive. My goal is to create long-term value by identifying growth opportunities, reaching new customers, expanding into new markets, and developing innovative products and technologies. I excel at building meaningful relationships with partners, customers, and employees to drive sustainable success.
-Strategic Product Marketing Leadership: Led product marketing initiatives to drive awareness, adoption, and revenue for diverse offerings targeting financial institutions, ensuring alignment with business objectives and market needs.
-Thought Leadership & Public Speaking: Managed speaking engagements and national opportunities, positioning SRM as a recognized thought leader in the financial sector through industry events and high-impact presentations.
-Content Development & Industry Engagement: Created timely and relevant blog content to engage financial industry professionals, addressing current trends and offering valuable insights to enhance SRM's authority in the space.
-Cross-Functional Collaboration: Worked closely with cross-functional teams to develop effective product positioning, messaging, and go-to-market strategies, ensuring consistency across all channels and touchpoints.
-Market Research & Product Development: Utilized market research to inform product development
and refine messaging, ensuring the offerings remained competitive and aligned with market demands.
-End-to-End Product Launches: Managed all aspects of product launches, from initial planning to execution, ensuring successful and impactful releases that met both customer and business needs.
-Messaging & Value Proposition Development: Developed clear, compelling product messaging and value propositions, ensuring they resonated with target audiences and supported sales efforts.
-Campaign Monitoring & Optimization: Monitored product marketing campaigns, utilizing data-driven insights to optimize performance and maximize ROI, ensuring continuous improvement.
-B2B Marketing Expertise: Leveraged B2B marketing expertise to elevate SRM's brand within the financial sector, fostering long-term growth and strengthening customer relationships.
-Compliance & Process Management: Led the compliance review process for all marketing collateral, proposals, and contracts, ensuring all materials met regulatory standards. Implemented an autonomous process for future reviews, increasing efficiency and reducing turnaround time.
-Customer Engagement & Partnerships: Managed key customer engagement initiatives and partnerships targeting niche student segments. Focused on customer acquisition, retention, and driving the growth of deposit and spend activity within these segments.
-Strategic Growth & Relationship Building: Oversaw strategies to enhance core growth by fostering strong customer relationships, driving engagement, and ensuring alignment with business objectives.
-Digital Marketing Strategy & Implementation: Assisted in the development and execution of comprehensive digital marketing strategies, focusing on both organic and paid media channels. Collaborated with cross-functional teams to ensure campaigns aligned with overall business goals and target audiences.
-Paid Media Campaign Management: Played a key role in planning, executing, and optimizing paid media campaigns across multiple platforms, including search engines and social media, to drive brand awareness, lead generation, and customer acquisition.
-Performance Reporting & Analysis: Supported the tracking and analysis of campaign performance metrics, preparing detailed reports on key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts and inform future strategies.
-Optimization & Budget Allocation: Assisted in budget management for paid media, ensuring efficient allocation of resources to maximize ROI. Worked with stakeholders to continuously optimize campaigns based on performance data and market trends.
-Direct Mail Creative Management: Managed hundreds of quarterly and monthly creative reviews for direct mail campaigns, focusing on home warranty and protection plans, and contributed to strategic development and implementation.
-Process Improvement: Enhanced efficiency in routing and review processes by streamlining workflows with key internal and external partners. Led and facilitated review teams for final approval of pre-production proofs.
-Subject Matter Expert & Point of Contact: Acted as the primary point of contact and subject matter expert for various markets and partnerships, ensuring alignment and clarity across teams.
-E-Commerce Store Design & Launch: Designed, developed, and successfully launched a fully operational automotive-themed e-commerce store, overseeing all aspects from product concept to online store management, ensuring seamless user experience and high conversion rates.
-Product Development & Strategy: Led the end-to-end product development process, from ideation to market launch, creating automotive-themed merchandise that resonated with enthusiasts. Focused on high-quality designs that aligned with customer interests and market trends, ensuring strong product-market fit.
-Digital Marketing & Community Engagement: Drove digital marketing strategies, including SEO, social media campaigns, and email marketing, resulting in the growth of a dedicated online community of over 3,000 followers. Utilized targeted content and digital advertising to build awareness and drive engagement.
-Customer Conversion & Retention: Implemented customer acquisition strategies to convert social media followers into loyal customers, using a combination of SEO optimization, engaging social media content, and retargeting ads to boost sales and repeat purchases.
-Brand Development & Positioning: Established and grew the brand’s identity, emphasizing motorsport passion and quality design. Crafted a compelling brand narrative that resonated with automotive enthusiasts, differentiating Alpha Motorsport and Design in a competitive market.
-Social Media Strategy & Content Creation: Managed social media channels, creating engaging content that spoke directly to automotive enthusiasts. Developed content calendars, ran promotions, and interacted with followers to build a strong community and maintain high levels of engagement.
-Market Analysis & Growth Strategy: Conducted market research to identify industry trends, customer preferences, and competitor strategies. Used insights to refine marketing efforts, product offerings, and identify new growth opportunities for the brand.
-End-to-End Product Launch Management: Led the successful market introductions of the STS, Omation Products, and Falcon+ by working closely with engineering, sales, and executive teams to align on product features, testing, positioning, and go-to-market strategies.
-Cross-Functional Collaboration: Partnered with engineering teams to oversee product testing, refine technical specifications, and ensure each product met market requirements and customer expectations. Collaborated with sales and marketing teams to develop messaging and promotional strategies tailored to each product’s target audience.
-Trade Show Leadership: Managed OPEX's presence at industry trade shows, representing the STS, Omation, and Falcon+ products to key stakeholders. Successfully coordinated product demos, showcased new product capabilities, and built strategic relationships with potential customers, partners, and industry leaders.
-Content Development: Led the creation of product content including sales materials, technical documentation, case studies, and web content. Developed clear, compelling product narratives to effectively communicate the value propositions of the STS, Omation, and Falcon+ to both technical and non-technical audiences.
-Internal Training & Enablement: Developed and delivered internal training programs for sales teams, ensuring they were equipped with deep product knowledge, competitive insights, and effective sales tactics. Conducted training sessions on product features, customer use cases, and market positioning to drive successful sales and customer engagement.
-Brand Development & Market Research: Directed brand development efforts for each product, ensuring a cohesive and compelling brand message. Led market research initiatives to gather insights on customer needs, competitor offerings, and industry trends, which informed product development and marketing strategies.
