I am a dynamic leader, communicator, and problem-solver passionate about helping businesses thrive. My goal is to create long-term value by identifying growth opportunities, reaching new customers, expanding into new markets, and developing innovative products and technologies. I excel at building meaningful relationships with partners, customers, and employees to drive sustainable success.
- Lead strategic product marketing, driving awareness, adoption, and revenue
for diverse offerings targeting financial institutions.
- Manage speaking engagements and national opportunities, positioning SRM
as a thought leader in the financial sector.
- Develop relevant and timely blog content to engage industry professionals
and address current financial trends.
- Collaborate with cross-functional teams to craft effective product positioning,
messaging, and go-to-market strategies.
- Utilize market research to inform product development and messaging,
ensuring competitiveness.
- Manage end-to-end product launches, from planning to execution, ensuring
successful releases.
- Create and manage product messaging, value propositions, and content. - Represent the company at trade shows, enhancing brand visibility and
engagement.
- Monitor and optimize product marketing campaigns through data-driven
insights.
- Leverage B2B marketing expertise to elevate brand growth within the financial
sector.
Manages the compliance review process for all marketing collateral,
proposals, and contracts while implementing an autonomous process for
future efficiency.
- Oversees key customer engagement, partnerships and initiatives for niche student segments; including customer acquisition, retention, and core growth of deposit and spend activity.
- Assisted in the implementation, strategy, and reporting of digital marketing efforts and paid media.
- Managed hundreds of quarterly and monthly direct mail creative review
processes and aided in strategic development and implementation for home
warranty and protection plans.
- Improved efficiencies in the routing and review processes across key internal
and external partners. Trained, led, and facilitated critical review teams for
final review of pre-production proofs.
- Primarily point of contact and subject matter expert for various markets and
partnerships
Designed and solely launched a successful automotive themed e-commerce
store. Developed products, ran digital and social marketing efforts, and built community engagement of over 3,000 followers. Focused on converting followers to customers via SEO, social media, and digital marketing.
Oversaw all marketing activities, including the development and implementation of all marketing plans for OPEX Corporation’s Incoming & Scanning Division. Responsible for product testing, brand development, market research, and trade show representation.
