Mgr – Product Category

Job Description

The Product Category Manager will be responsible for supporting the growth and development of RealTruck’s accessories business by managing their category new product pipeline to drive profitable growth across the portfolio. This role will also be responsible for product/category segmentation and positioning, defining the competitive landscape, supporting the development of plan-to-sell strategies, and managing the product lifecycle roadmap. This role will create business plans to align departments and achieve category objectives; leverage consumer insights to identify new business opportunities and develop new products; lead category initiatives that deliver profitable growth; manage the product portfolio’s productivity; partner with sales and marketing to implement successful product launches across all channels. This role will work closely with internal and external stakeholders in engineering, manufacturing and sourcing to ensure product development success; manage product specific cost control initiatives.

 

CORE FUNCTIONS

·         Execute the category business plan and acquire buy-in from key stakeholders.

·         Provide input regarding in-market performance and recommend action items to leadership to drive growth, including identifying gaps and needed updates in the product offering.

·         Manage new product development projects from business case to launch.

·         Assist in leveraging market analysis and work with research to identify consumer trends and insights related to product.

·         Support the successful achievement of EBITDA targets, financial goals and business objectives.

·         Manage product line lifecycle by identifying existing products to discontinue or replace with new products.

 

QUALIFICATIONS & REQUIREMENTS

Education and Experience

• High school diploma required. Bachelor’s degree preferred.


• 5+ years of product development and related merchandising experience required.


• Experience working with multi-channel and multi-tiered distribution business models preferred.


• Product lifecycle management experience, particularly product launch and channel inventory management, is required.


• Track record of successfully leading projects that require partnership and alignment with cross-functional teams is required.

Skills, Abilities, and Knowledge

• Ability to offer a fresh perspective from a deep understanding of consumer insights and how they relate to product assortments.


• Skilled in Microsoft office, including Excel and project management solutions.


• Ability to effectively communicate and present to senior level management.


• Adept at identifying new trends and opportunities, evaluating competition, and translating findings into executable consumer product plans.

 

Travel

• Occasional travel may be required.