Events & Community Coordinator

Job Description

The Company and Opportunity

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via ten enthusiast-focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road, EVANNEX, and TEQSPORT. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge, and support to make their vehicle come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH’s leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans to continue the expansion of its served markets via acquisition.


EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.


EAH is seeking to strengthen its Marketing team with the addition of an Events & Community Coordinator position for the EAH family of brands. This position will focus on delivering forums, events and marketing support for Pelican Parts and Rennline.


Position Summary

The Events & Community Coordinator works across the Pelican Parts and Rennline brands to serve as the lead community ambassador and voice of the brands across internal and external forums, and in-person at events.  This role collaborates with members of the Marketing, Catalog, Sales, and Product Development teams to define and execute on event strategies that increase community engagement with our brands and improve our trust and awareness with the European car enthusiast community, especially Porsche. 


The Events & Community Coordinator will ensure that the key elements of our brand (our ties to the enthusiast community; our tenets of being customer focused; our legacy as THE trusted expert on all things Porsche; our approachable yet knowledgeable tone) are regularly presented across key community touchpoints to our customers and fan base.  This candidate regularly engages with customers on our internal and other external automotive forum sites and at events, plus assists on social. The ideal candidate is a car enthusiast (especially for Porsche) who can understand and represent what is compelling to like-minded car enthusiasts.


Responsibilities:

    Coordinate, organize, and execute event plans, logistics and on-site presence from start to finish
    Strategize on which events are relevant for Pelican and Rennline to support and how
    Attend car shows and other enthusiast community events to engage with customers and fans.  Manage social media efforts while live at those locations.
    Appear on camera for live social broadcasts (either from our facility or on location at a community event).
    Coordinate with various internal / external constituents relevant to the event, including vendor partnerships
    Be the voice of Pelican (and where applicable Rennline) in our Forums communities
    Establish closer relationships with our internal and external Forums communities by being active in discussion topics, driving people back to the site
    Moderate internal forums (Pelican Parts, Peach Parts, 986 Forums) which include creating and managing topics, threads and announcements, managing spam and other Forums QA
    Assist Forums members as needed with help/issues
    Have a pulse on current topics and trends and be able to report back to the team
    Make recommendations on Forums communities we should have a voice in and how
    Curate and share relevant and exciting content from our community in socials and newsletters
    Respond to all 5-star reviews across Google, Yelp, Meta and other relevant channels
    Assist with the team as needed on social media, influencer management
    Assist with Marketing and Catalog programs and priorities as needed.

Requirements


Knowledge, Skills, and Abilities


The ideal candidate for this position is detail-oriented, has history with community outreach via events and/or Forums, and a strong passion for car culture, especially Porsche. We are looking for someone who can speak with and earn the trust of other Porsche enthusiasts because this person is a fellow enthusiast. The individual has great communication skills and is comfortable conversing with fellow auto enthusiasts about various topics in a digital and physical setting. They should be comfortable and have experience with Events and Forums.

    Must be a car enthusiast and can “talk the talk”- being a Porsche enthusiast is a huge plus, along with other automotive makes such as BMW and Mercedes  ability to understand and fit the tone of the car enthusiast community
    Automotive enthusiast (especially for Porsche) who regularly attends car shows and other events; and interacts with other members of the automotive community..
    Excellent interpersonal and communication skills.
    Strong attention to detail, especially when it comes to coordinating logistics
    Must be local to Pelican (Los Angeles area)
    Some automotive mechanical / DIY knowledge a plus
    Experience engaging in Online forums is a big plus
    Sociable and friendly, with experience handling themselves as a representative of a company
    Must be extremely comfortable on camera and interacting with members of the enthusiast community.
    A collaborative mentality who works well within a team and can share ideas and input
    Bachelor’s Degree is a plus

Please include a cover letter with your application


What Success Looks Like:

    A high quantity and quality of posts to our internal and external Forums communities
    Several stories from our Forums shared to social and newsletters each week
    Growing membership and engagement in our Forums, with revenue attributed to Forums
    An event calendar scheduled out in advance for both Pelican and Rennline
    Has a willingness and passion to attend events, staff events, travel for events – someone who is with us at Pelican Parts’ Cars & Coffee, Pelican’s and Rennline’s Open Houses and other events, not because you have to, but because you want to.