Project Coordinator, House Brands – Audi/Volkswagen – ECS Tuning

Job Description

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via nine enthusiast focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road and EVANNEX. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH’s leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition.

EAH is owned and supported by Cortec Group, a premier private equity firm, Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.

EAH is seeking a Project Coordinator, House Brand - Audi/Volkswagen responsible for our catalog of VW & Audi house brand products - this includes maintaining existing products and driving new product development. The House Brand Product Coordinator will maintain existing products in the following capacity; ensure products are competitively priced and positioned on a regular cadence, maintain healthy inventory levels, and resolve any quality concerns that arise promptly. He or she will also be responsible for creating and executing on a compelling new product development roadmap. He or she will be responsible for gathering customer insights, talking to our knowledgeable sales reps and gathering insights from social sites and forums to offer compelling new products and optimizing the shopping experience for existing products, across our nine banners and 20+ in-house-brands. This position will be based out of the Company’s Wadsworth, OH headquarters, with meaningful travel requirements to other banners.
Requirements

• Applicants should have a college degree in business.


• Drive sales, gross profit dollar, and margin rate for VW & Audi house brands to meet or exceed the specified budget.


• Analyze consumer behavior to effectively create a data-driven business case for new product ideas; this includes leveraging internal sales and search data, talking to customers, conducting surveys, collaborating with our knowledgeable sales reps, and gathering insights from social sites and forums


• Work with our engineers to test prototypes on creatively sourced test vehicles, collaborate with our sourcing and purchasing department and suppliers directly to source parts, set pricing that is competitive as well as appealing, and partner with our marketing team to create compelling product launches and a regular post-launch marketing cadence.  


• Ensure we have accurate forecasting for projected volume, partnering with S&P to maintain healthy inventory levels on all Audi house brand products.


• Gather customer insights and create a 12-18-month compelling new product roadmap.  


• Define a clear ROI for each product line or product that is being contemplated for development.


• Partner closely with the R&D, S&P, Product, and Marketing teams to turn the product roadmap into sellable inventory at or under both time to market goals and project budgets.  


• Set competitive and compelling retail prices.


• Attractively and precisely merchandise products on our customer-facing website.


• Accountable for individual product success in the form of delivering on agreed-upon forecasted ROI.  


• Partner with Marketing team to build and maintain an on-going marketing calendar to ensure that house brand products are promoted regularly via our websites, email, paid search, SEO, social and other means.


• Assist in finding influencers that can be utilized to promote new products.  


• Maintain house brand product lines in terms of merchandising, inventory, and competitive pricing/positioning.


• Source vehicles required for test installations.

What Success Looks Like:

• Achieving budget for overall Audi house brands with respect to revenue, gross profit dollar, and margin rate.


• Performance of our VW & Audi house brands with respect to budgeted revenue, gross profit dollar, margin rate, and release schedule


• Demonstrating ownership of our VW & Audi house brand product catalog.


• Maintaining pricing and inventory levels for all Audi house brand products.


• Creation of a running 12-18-month product roadmap.                                                                                                                                                  Identifying / Prioritizing / Executing on top vehicles focus for our catalog                                                                                     Identifying / Prioritizing / Executing New Private Label Opportunities


• Meet or improve upon time to market for new product releases.