CRM Specialist – Strategic Brands

Job Description

 

We're looking for a CRM specialist to join the growing CRM & Web team within the Digital Marketing department. This individual will be responsible for coordinating email, SMS, and the overall CRM calendar for the MEC strategy brands; Reign Storm, Reign, Bang Energy, NOS, and Full Throttle. They'll be tasked with working arm & arm with Brand, Creative, and other marketing stakeholders to develop impactful, personalized content across our owned ecosystem. As well as mapping consumer journeys, content sequences, and working with our Analytics team to provide strategic recommendations and optimizations.

Primary Responsibilities:

• Content Engagement Strategy: Develop and execute email, SMS, and mobile-centric content strategies. Develop, deploy and analyze performance to provide future recommendations and optimizations. Identify opportunities to grow and create impact in CRM-related marketing efforts.


• Content Planning and Development: Work with both Brand and Creative to deliver personalized, visually-compelling, and creatively-strong email, SMS, and mobile-first content curated to our specific segments of consumers.


• Audience and Segmentation Strategy: Work alongside the Analytics team on audience segmentation and organization within our Customer Data Platform (CDP). Understand segmentation of audiences based on behaviors, engagement, and interactions across web, email, and mobile.


• Digital Marketing Execution: Work x-functionally with the Digital Marketing, Brand Management, and Creative Services departments to plan and execute larger marketing initiatives, campaigns, and programs. Ensure we deliver seamless, cross-channel, personalized experiences from first to final touch.


• Process and Standards: Develop documentation and roadmaps for process, standard operating procedures, A/B tests, and campaigns or programs that succeed through email, SMS, and mobile.

Job Specifications:

• Prefer a Bachelor's Degree in the field of Marketing such as Communications, Marketing and Advertising, Business, or other related fields.


• Between 1-3 years of experience in CRM/email/SMS marketing experience including journey mapping, full funnel sequence building, and marketing automation planning.


• Experience with CRM Software as a service (SAAS) platforms and related content management systems is required.


• Experience with Airship or a similar tool is strongly preferred.


• Experience with developing email, SMS, and mobile campaigns is strongly preferred.


• Knowledge of current CRM and customer data platforms (CDP) is preferred, but not required.

Base Pay Range: USD $68,640 - USD $70,000 (+)

 

 

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