Powersports Brand Manager

Job Description

Turn 14 Powersports is a leading distributor of high-performance parts and accessories for the Powersports market. We are committed to providing top-tier products and exceptional customer service to our network of dealers and enthusiasts. Join our dynamic team to drive our brand’s growth and innovation in the exciting power sports industry.

 

Position Overview:

Turn 14 Powersports is seeking an innovative and dynamic Brand Manager capable of developing and implementing strategies that drive growth while enhancing the perception of the brand in the market. They will need the ability to analyze market trends, competitors' activities, and consumer behavior to shape brand positioning and marketing initiatives. The Brand Manager will provide creative direction for various marketing materials, such as press releases, artwork, and digital media, as well as effectively report the brand's performance using key performance indicators (KPIs).

 

Essential Job Functions:

 

1. Develop and recommend strategies to position the brand for substantial growth in the competitive powersports industry.


2. Analyze competitors' brands, consumer trends, and shopping behaviors to inform brand positioning and marketing strategies.


3. Oversee the design and creation of compelling content, including press releases, artwork, and print and digital media, to enhance brand visibility and engagement.


4. Monitor the performance of the brand using key performance indicators (KPIs) and continually optimize strategies to meet or exceed established targets.


5. Drive towards achieving profit targets, respecting timelines, and adhering to allocated budgets for marketing and brand activities.


6. Assist in the planning and execution of product launches and promotional events that resonate with the Powersports audience.


7. Assist in the conceptualization of retail packaging and collaborate on in-store marketing displays to drive sales and brand awareness.


8. Work closely with advertising agencies to develop and execute effective marketing campaigns tailored to the unique needs of the Powersports market.


9. Foster and grow strategic affiliations and partnerships to expand the brand's reach and impact within the industry.


10. Maintain active communication with vendors and distributors to gather feedback and insights for improving product design and implementation strategies.


11. Perform other job functions as assigned.

Competencies:

• Analytical Skills: The ability to interpret market trends and consumer behavior.


• Communication Skills: The ability to convey brand messages effectively.


• Creative & Innovation Skills: The ability to develop engaging marketing campaigns and strategies.


• Strategic Thinking Skills: The. ability to understand and solve complex problems across multiple business functions.


• Project Management Skills: the ability to oversee multiple initiatives simultaneously.

Requirements: 

• Bachelor’s degree in marketing, Business Administration, Communications, or related fields.


• Proven experience in brand management, marketing, or a similar role.


• Proficiency in market research, competitor analysis, and trend forecasting.


• Strong collaboration, communication, and presentation skills.


• Ability to think creatively and strategically while paying attention to detail.


• Proficiency in graphic design and writing reports is a plus.


• A track record of successfully executing brand campaigns and initiatives.


• An equivalent combination of education and/or experience is acceptable.

Knowledge, Skills, and Abilities

• Proficiency in Microsoft Office and Google Software.


• Proficiency in graphic design and writing reports is a plus.


• Excellent written and verbal communication skills.


• Excellent interpersonal skills.


• Strong collaboration and presentation skills.


• Strong attention to detail and follow-through skills.


• Strong time management skills.


• Creative mindset with the ability to drive innovative marketing campaigns.


• Ability to maintain a professional disposition and be courteous.


• Ability to work in a diverse, fast-paced environment.


• Analytical skills to measure and optimize marketing performance.

There at Every Turn:

We emphasize meaningful career development and growth by challenging employees with projects and supporting them with continued education and training. We offer an ever-growing array of competitive benefits and compensation, including:

• Competitive Pay Structure


• Company-Sponsored Insurance: Medical, Dental, Flexible Spending Accounts, and Dependent Care Accounts


• Generous Paid Time Off and Paid Holidays


• 401(K) Match


• Tuition Reimbursement


• Company-Sponsored Events


• Subsidized Part Purchasing Program

 

We value all employees. We believe we are one. These beliefs extend to everyone we encounter: clients, customers, vendors, employees, applicants, enthusiasts and followers. We offer career development through training opportunities, including Tuition Reimbursement, to further hone professional talents.