Franchise Analytics Manager

Job Description

The Analytics Manager will be responsible for delivering actionable insights & recommendations that will help Sonic Automotive:

• Support & modernize each properties’ marketing measurement infrastructure with a focus on digital.


• Evaluate & provide insight related to marketing datasets to understand performance & impact of touchpoints across the customer journey.


• Analyze quantitative data and build reporting (in Salesforce Marketing Intelligence (Datorama), Excel, Google Analytics, and other tools) from data collected by our internal & external partners.

Responsibilities:

• Project owner in development & data maintenance of dashboards as needed to support departmental teammates needs.


• Project owner in development and maintenance of tagging & UTM taxonomy requirements to support measurement, targeting & media optimization.


• Champion the generation & recommendation of key insights associated with campaign optimization opportunities across online & offline channels to business stakeholders.


• Partner with department leadership to establish & measure against forecasting targets related to engagement milestones across customer life cycle


• Define & measure high value interactions based off multi-touch attribution modeling research


• Deliver recommendations of marketing & campaign optimization opportunities to drive quality prospects to physical storefronts & business unit websites.

• BA/BS in Business, Engineering, Computer Science, Math, Economics, or related field


• 4+ years of marketing analysis, financial analysis, strategic analysis, or similar experience in retail or automotive verticals


• Highly organized, task and detailed oriented


• Ability to analyze and interpret data effectively


• Experience using Google Tag Manager or Tealium is a requirement


• Experience using SQL, Excel, Data visualization software such as Tableau, Datorama & PowerPoint


• Experience with advanced analytics, advanced measurement techniques, statistics and modeling (Python, R or related language) strongly preferred


• Experience and/or certifications with Google Cloud Services & Google Marketing Platform is a plus


• Experience and/or certifications with Customer Research and Survey platforms such as Qualtrics is a plus


• Availability to travel <10% to home office for strategic meetings as required